A successful site publishes new content on a regular basis. That does not mean you have to write a new blog post every day though. For some sites, writing a post every week can be enough. Whatever it takes to get people to keep coming back and finding interesting new content. In this article we will give practical tips to come up and keep coming up with blog post ideas.
In order to publish new content on a regular basis, you’ll have to keep coming up with new blog post ideas. However, this can be quite a challenge. You have to keep writing about topics your audience will like. But you don’t want to write about the same thing every week, as that might get boring. On top of that, you want to write content that will help your site to rank (also try to read about how important site speed on your site).
Always start with keyword research
Your content is the most important ranking factor. You should write about the topics you want to be found for. That is why you always start with keyword research. This can be defined as the activities you undertake in order to compile an extensive list of keywords and phrases which you would like to rank for.
In our keyword research article, we will take you through the process of doing keyword research. But mind you, keyword research is not the only step in this process. In the remainder of this article we will give tips on how to come up with new topics to write about, how to manage the content of your blog, and how to handle comments.
Reading other blogs to come up with Blog Post Ideas
A great way to come up with blog post ideas is to read other posts on the subject. Reading the material other people create will most definitely provide inspiration for your own blog posts. The pitfall of reading other people’s work however is that it is hard to formulate your own opinion on the topic after you have read some- one else’s.
By only reading the titles of other people’s blog posts you can still find ideas for topics without subconsciously copying their opinion. Browsing your way through some blogs this way should give you enough inspiration to come up with new posts for your own blog.
Another way to come up with blog post ideas is by referring and writing about current events. Keep an eye on different news sites, and write posts in which you incorporate your views on the news in your niche. Perhaps you can set up an alert for a specific topic.
Get inspiration from your own work
Situations from your own work could also be great inspiration for blog posts. If your clients or colleagues are faced with a certain problem, it could well be that other people encounter the same problem. You should always make sure to respect the privacy of your client, friends, or colleagues and ask for permission to use their case in your blog, but if a lot of people have the same problem your post can quickly get a lot of traffic.
Continuing blog series
If you are writing a blog post, make sure you are sticking to one topic. If you notice that you are talking about many things in one post or your post gets quite lengthy, you are creating a series without realizing it.
You should then divide your text over several blog posts. On our local SEO company, we call this ‘pulling a Michiel’ (after Michiel Heijmans, who always thinks he is writing one post, while in fact he is creating a bunch of posts all at once).
Ideally, you would want to write slightly different posts around the same keyword (focusing on different long tail keywords). This will help you rank for that keyword. And one blog post usually leads to inspiration for more blog posts.
Interact with your audience
If you invite your audience to leave comments on your blog, you could receive feedback and questions (maybe not right away though). While most of the feedback will be just nice to hear (or not, we will get back to you on how to handle that), you might receive some questions as well. Perhaps some of these questions are easy to answer in a reply, but some questions require a longer response. Those kinds of questions are excellent starters for your next post.
Internal search of your site
If your site offers an internal search function, your audience will use that to look for posts or pages about certain topics. This is tremen- dously useful for them to find related content, but it could well be that people search for terms you haven’t yet written about. Looking at these search terms should bring some inspiration!
Google your own keywords and see what other people write about
Once you have executed your keyword research, you should have some input on what words you could be found for. Make sure you google these keywords and read the results. What do people actually find if they search for that specific term? How does your blog idea fit between these search results? Maybe the results inspire you to write something similar, something that will fit in with the present results. Trying to write something that will stand out could also be a very smart strategy.
Search for books and read them!
The internet should not be your only inspiration in your search for new keywords. You could very well search in books as well for instance. Enter a keyword you would like to rank for on Amazon.com and see which books come up. What are the bestsellers? Which angle did they pick? Make an effort to find inspiration outside your chosen medium.