SEO Specialist For Hire
SEO Specialist Services
If you want to be successful in today’s online world, having an effective marketing strategy is essential. With billions of searches done on search engines to find businesses, tapping this huge potential is key in your digital marketing campaigns. Having a website may not be enough to help boost your business. Even if you have a marketing manager, content writer, and social media marketing specialist in your marketing department, you need a specialist that can help your website rank well in relevant searches. That is when an SEO specialist comes in.
SEO stands for search engine optimization. SEO is a digital marketing strategy that ranks your website well for relevant keywords. Suppose a potential customer is looking for a business. Ranking on the first page of relevant searches provides you with the best possible organic traffic on your site.
Hire A SEO Specialist Now!
Why Having an Effective Search Engine Marketing is Essential For Today's Business?
Whether you are a small mom-and-pop operation or a multinational enterprise, having an effective SEO strategy is essential for your digital marketing efforts. With the following numbers, there is every compelling reason why you should adopt SEO campaigns now:
97% of search engine users look for local businesses (BIA/Kelsey)
46% of searches on Google are looking for local information, for instance, a restaurant or a store in the case of visitors (Google)
86% of customers use the internet to look for a local business (Google)
81% of participants report that their SEO campaigns have above-average ROI (Ascend2)
The #1 result in search engine results gets 32% of the clicks (Google)
53% of US consumers say that they research products using search engines before deciding on a purchase (Google)
Why Choose Faith SEO for SEO Specialists?
Faith SEO has vast experience formulating, executing, and delivering successful SEO strategies to various businesses across different industry niches in Australia and the United States since 2015. Whether you are building a brand new website or improving an existing website, Faith SEO has the perfect experience, expertise, and SEO tools to create a tailor-made SEO strategy for your business.
Faith SEO is a growing company that is now handling several clients worldwide. From helping rank major business directories and enterprises to small family-run business operations, we are the right SEO expert to turn to. Unlike most SEO specialists, we have an SEO and web development team with decades of combined experience in digital marketing, content marketing, social media marketing, web design, and online marketing.
Why Do You Need an SEO Specialist Now?
SEO experts are indispensable in helping to boost the rankings of websites. What used to help in rankings before may not be the same today. Successful SEO specialist is not only just an expert in keyword research, but they are also experts in analyzing search engine algorithms and keeping in step with the best digital marketing strategies to bring you more value from their services. Today, here are the six more compelling reasons why you need an SEO specialist now:
SEO and Positive User Experience Are Related
Content and link building is essential to help boost a website’s ranking. However, major search engines like Google also factor in user experience. For instance, a content-heavy website that loads slowly may not perform well in rankings than a straightforward website that users tend to stay on. An SEO expert can advise you on creating content and website design that users will prefer.
Content Marketing is Not Enough
Providing relevant and engaging content is among the most important ranking factors in searches. However, quantity does not equate to success. Even the most talented and prolific copywriters generating countless blog posts may not help your website rank well if these don’t contain the relevant keywords that are connected with what your target market is looking for. A good SEO specialist can help you develop the right content marketing strategies for SEO blogs with the appropriate topics and keyword optimization to help certain web pages rank on the first page of major search engines.
An SEO expert Understands How Websites Work
Things like robots.txt, XML sitemap, internal links, 404 errors, meta tags, and other aspects of your website are essential elements that impact how your website functions correctly. A part of an SEO specialist’s job is performing technical SEO on Day 1 to ensure that your website works as it should.
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***On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic in search engines. This includes the content of the page, the HTML source code, and any other elements that are a part of the page. Some common on-page SEO techniques include:
- Choosing a clear and descriptive title tag
- Using header tags (H1, H2, etc.) to highlight important information
- Using alt tags to describe images
- Creating a unique and relevant meta description
- Using internal and external links to provide context and additional information
Off-page SEO refers to the optimization of a website’s overall online presence through activities that take place outside of the website itself. This includes things like link building, social media marketing, and local SEO. Some common off-page SEO techniques include:
- Building high-quality backlinks from other websites
- Creating and promoting social media profiles and pages
- Listing the business in online directories and review sites
- Participating in local events and sponsorships to build brand awareness
When working on a project, it’s important to consider both on-page and off-page SEO. On-page optimization should be the first step, as it ensures that the website is well-structured and provides a good user experience. Off-page optimization can then be used to help build the website’s online presence and credibility, which can lead to higher search engine rankings. It’s important to keep in mind that SEO is a long-term process, and it’s important to be consistent and patient in order to see results.
There are several ways to stay up-to-date with the latest SEO trends and algorithms:
- Follow industry blogs and websites: There are many SEO-focused blogs and websites that publish articles on the latest trends and updates. Some popular ones include Search Engine Land, Moz, and Search Engine Journal.
- Attend conferences and events: SEO conferences and events are a great way to learn about the latest trends and techniques, as well as network with other professionals in the industry.
- Join online communities: There are many online communities, such as forums and LinkedIn groups, where SEO professionals discuss the latest trends and share tips and best practices.
- Follow industry leaders on social media: Many industry experts and thought leaders share their insights and opinions on social media, so following them can be a good way to stay up-to-date.
- Experiment and test: It’s important to keep in mind that SEO is constantly evolving, and the best way to stay up-to-date is to test and experiment with different techniques and approaches to see what works best for your website.
It’s also important to remember that while it’s important to stay up-to-date with the latest trends and algorithms, it’s just as important to focus on creating high-quality, relevant content that provides value to your users. This will always be a key factor in SEO success.
Keyword research is an important part of SEO, as it helps to identify the terms and phrases that people are using to search for the products, services, or information that you offer. There are several steps involved in performing keyword research:
- Identify your target audience: It’s important to have a clear understanding of who your target audience is and what they are interested in. This will help you identify the keywords and phrases that are most relevant to your business.
- Make a list of potential keywords: Start by brainstorming a list of potential keywords and phrases that you think your target audience might use when searching for your products or services. Consider using tools such as Google’s Keyword Planner to help generate ideas.
- Analyze search volume and competition: Once you have a list of potential keywords, it’s important to analyze the search volume and competition for each term. This will help you determine which keywords are most likely to drive traffic to your website.
- Evaluate relevance: It’s important to focus on targeting keywords that are relevant to your business and the content on your website. This will help ensure that the traffic you receive is actually interested in what you have to offer.
- Organize and prioritize your keywords: Once you have identified the most relevant and valuable keywords, it’s important to organize and prioritize them based on their importance and relevance to your business.
It’s also important to keep in mind that keyword research is an ongoing process, and it’s important to regularly review and update your keyword strategy as needed.
Sure, here’s an example of a technical SEO issue that I identified and fixed:
Problem: The website was not being indexed by search engines
This is a common technical SEO issue that can occur for a variety of reasons, such as an improperly configured robots.txt file or an issue with the website’s structure.
- Check the robots.txt file: The first step was to check the website’s robots.txt file to ensure that it was not blocking search engines from crawling the website.
- Check for crawl errors: Next, I used Google Search Console to check for crawl errors, as these can indicate issues with the website’s structure or content that might be preventing search engines from properly indexing the site.
- Fix any issues found: Based on the crawl errors identified in Google Search Console, I was able to fix any issues with the website’s structure or content that were causing the indexing issues.
- Submit a sitemap: To help search engines discover and index the website’s pages, I submitted a sitemap through Google Search Console.
- Monitor and maintain: After implementing these fixes, I monitored the website’s performance in search engines to ensure that it was being properly indexed and to identify any further issues that might need to be addressed.
It’s important to regularly check for and fix technical SEO issues, as these can have a significant impact on a website’s search engine rankings and overall visibility.
There are several metrics that can be used to measure the success of an SEO campaign. Some of the most important ones include:
- Organic traffic: One of the main goals of an SEO campaign is to increase the amount of organic traffic to a website. This can be measured by tracking the number of visitors to the website from search engines over time.
- Keyword rankings: Monitoring the ranking of targeted keywords can help to assess the effectiveness of an SEO campaign. It’s important to track not only the overall ranking of a keyword, but also the position in the search results (e.g. first page, second page, etc.).
- Conversion rate: It’s important to track the conversion rate of organic traffic, as this can help to determine whether the increased traffic is resulting in actual business outcomes (e.g. sales, leads, etc.).
- Average time on site: Tracking the average amount of time that visitors spend on the website can be a good indicator of the website’s overall engagement and the quality of the content.
- Bounce rate: The bounce rate is the percentage of visitors who leave the website after viewing only one page. A high bounce rate can indicate that the website is not providing a good user experience or that the content is not relevant to the visitor’s needs.
It’s important to pay attention to all of these metrics, as they can provide insights into different aspects of the website’s performance and help to identify areas for improvement.
SEO Experts Have Excellent Analytical Skills
SEO works best in the long term. Understanding if an SEO strategy works means analyzing the correct data to decide whether the direction is moving the right way. An essential SEO expertise is mapping out long-term optimization strategies for your website. Using tools such as Google Analytics, Google Search Console, AHREFs, SURFSO, and others can show you in tangible terms how well your SEO marketing strategy is paying off.
Search Engine Optimization is Cheaper than Paid Traffic
Paid traffic, such as PPC campaigns, may provide quick results. However, it takes more money to maintain a paid advertising strategy than to engage in SEO. Though the results from SEO take a longer time to arrive, the intent to purchase from organic traffic is higher than from people coming from paid search traffic. Moreover, if your business appears on the first page of search engine rankings, you can build trust among your target customers.
An SEO Specialist Understands Changes in Google Algorithm Changes
An SEO specialist job description includes understanding the rules of search rankings. What used to work well for a successful SEO strategy performance a decade ago may not hold well today. One of the challenges of the SEO industry is the ever-changing algorithms used by Google to rank websites. With their superior analytical skills and research, you don’t need to worry about how your site will rank in search results while they are around to help you.
To Start Your Successful SEO Strategy Now!
Suppose you are looking for SEO professionals with a proven track record and excellent SEO knowledge that is right for your business. In that case, FaithSEO has the perfect SEO specialist for your business. From on-page SEO strategies that help with user experience and search engine rankings to link building to strengthen your site’s authority, we ensure that all SEO factors that make an SEO campaign successful are properly-managed and optimized.
If you want to start a successful SEO strategy today, call us at (774) 643-5229 or