Blogging is a great career move open to many kinds of people across all sorts of niches. The possibilities are endless, and the opportunities and demands for this craft never run out. Just imagine, 70 million new blog posts are published through WordPress alone. Most of these have meaningful high quality content and helped their audience be informed. High quality content and blogs are helpful for a website’s SEO. Long-form blogs give site traction and credibility. However, many bloggers fall out of the loop because of several reasons. Their content either does not have enough appeal to engage their audience enough to be shared. There are instances of plagiarism or some content being shared on unrelated sites. Both cases can result in the parent site being penalized and the bloggers losing their credibility. FaithSEO, a Massachusetts SEO company, has been serving our clients for years. We are highly cautious about advising and supplying high quality content to ensure their site improves their authority including preventing bad backlinks among others. Read on below on why some bloggers fail.
Having the Wrong Motivation:
Blogging is a full-time occupation for many people, and money is an obvious motivation in getting into any trade. However, it should not be the primary motivation. Blogging, like any product consumed by a market, should satisfy a need. To achieve that, blogging takes a lot of effort, time, and dedication to doing. Blogging half-heartedly will result in poorly written content and erode a blogger’s credibility, panache, and appeal.
Not Doing Enough Research
A blog, or any other content, should be able to inform its intended audience, and a blog should be able to supply helpful information that the reader will have a practical use. Every content should be fact-checked and verified, considering that errors have a significant impact on the site’s credibility that adopted the blog as its own. Lastly, a high quality content should be exciting to the audience and relevant to the niche.
The Content is Not Engaging Enough
The content, to be engaging, should address a need of its intended audience. A blog can only arouse interest if it contains something that the readers want to find out. Although a blog should consider satisfying the web crawlers to score a good SEO for the site, human beings will still take their time to go through it. Remember, a blogger’s job is primarily as a problem-shooter. The audience find their way to your blog because they seek a solution to their problems. A blog can only be engaging enough if it helps solves those problems.
A unique writing style or application to real-life situations are two examples of being different from your competitors. Pick a topic, and chances are several writers are dealing with the same issue. To differentiate means giving the reader more reasons to read your content over some other author’s. A blogger fails if a blogger simply rephrases almost the exact content of the topic being written. Don’t fall into this trap often.
Shouting the Wrong Way
An excellent ethical SEO strategy takes time. This strategy includes producing high quality content. Build backlinks naturally all over the internet such that the web crawlers can recognize your site as authoritative and credible. Shouting the wrong way is to spam. Avoid placing comments in discussion boards linking your content through those methods. Spamming used to work, but it runs the risk for your website the loss of credibility and penalty.
High Quality Content Conclusion
Blogging is not an exact science. However, there are specific rules a blogger should follow to stay in business. A successful blogger follows one of the basic principles of marketing. That is, a product should satisfy a need, and a blog is that product. A blog is supposed to address a need by solving a problem. A blogger fails if a blogger fails to deliver on this ability to solve problems by falling into the trap discussed in this article. Being too lazy to research, having the wrong motivation, or failing to recognize that a human being will read the article can help drive a blogger’s content to fail in its objective. The implications of failure affect the blogger and the site they represent or utilize the blogs.